5 common SEO mistakes to correct

5 common SEO mistakes you need to fix

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs

As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience. Moreover, as a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in SERPs.

Implementation of SEO, however, can be a challenge for newbie marketers. This is because SEO comprises of a wide range of on-page and off-page SEO factors. If you are unaware of what these are, you are bound to make silly SEO mistakes. This, in turn, can severely affect your site’s ranking as well as traffic and conversion.

If you have noticed a sudden drop in your ranking and traffic, then one of the reasons for it could be one or more of these SEO mistakes. Let’s take a look at a few of the SEO mistakes that you need to fix right now.

Website speed

Poor website speed is one of the major SEO mistakes that leads to a high bounce rate. In this fast-paced world, no one waits around if a website doesn’t load in seconds. This means that if your website loading speed is sluggish, it could hamper your site’s performance.

Checking your site speed on GTmetrix and PageSpeed Insights can help you determine the reasons for slow website speed. These tools will also provide suggestions on how to fix these issues effectively, helping to reduce bounce rate and rankings.

Broken links

404 errors and broken links are another reason for a high bounce rate. Broken links on your website affect not only user experience but it also makes indexing of the website harder for search engines. Finding and fixing broken links on your website is essential when it comes to improving traffic and ranking.

Keyword stuffing

Long gone are the days when you could randomly stuff keywords into your articles in an attempt to rank highly in search results. Today, Google’s algorithm has become much smarter and any keyword stuffing or over-optimization of target keywords could lead to a penalty. This, in turn, could affect your brand’s credibility.

One of the best ways to avoid this is to use LSI keywords and search terms. This will enable you to add varying keywords similar to your target keyword. Plus, it will help improve readers experience, which could help boosts your rankings.

Low-quality content

The importance of high-quality content and content length for SEO has been broadly discussed time and again. This is because they are both important factors and failing to ensure the quality and optimal length of your content can have negative repercussions.

If you’re not writing informative content that is beneficial for your target audience and of high quality, then you need to rectify this immediately. Creating new content and updating existing articles could really help improve your SEO.

Non-mobile-friendly website

Google has long since announced that mobile-friendly websites are mandatory. As such, if you have still not made the switch, then you are losing out on potential traffic, which could affect your ROI. Mobile-first indexing also means that not having a responsive website could also affect your site’s rankings.

Conclusion

As mentioned above, SEO is vital for the success of your online business. Implementing best SEO practices and avoiding common SEO mistakes is important to drive traffic and improve ranking.

While above are some of the SEO errors you need to avoid, here is an infographic from hostingclues.com that highlights all of the SEO mistakes you could be making and that you should address as quickly as possible.

Source: www.Smartinsights.com

 

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

By Adam Bornstein Founder of Pen Name Consulting

This story appears in the July 2018 issue of The Entrepreneur

To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.

Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?
— Chris G., Minnesota

Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them to reach customers. Then it’s your job to create a sustainable relationship off of those platforms.

Related: 55 Must-Know SEO Tricks for Business Websites (Infographic)

I’ll give you two examples of how those tools can go wrong. My first big job was fitness editor at a men’s magazine. Facebook was relatively new, and we aggressively built our following. The result was lots of “likes” but little direct revenue we could track. That audience eventually drove significant traffic to the website — and that was traffic we could monetize. After I left, Facebook changed its algorithm, and posts drove only a small fraction of the clicks they once did. Traffic shrank. So did revenue.

My next gig was as at a health website that had mastered SEO. Higher search results led to more traffic, which led to higher advertising revenue. Then came the infamous Google “Panda update,” a change to its algorithm that penalized content trying to game SEO by using hacks like keyword stuffing. Those changes sent us into a tailspin. We had to review the site’s 500,000-plus articles, remove more than 150,000, and reinvent the editorial approach. It took 18 months to fully recover.

Related: The Top 4 Basic SEO Principles That Increase Your Website Traffic

Chris, I don’t share these stories to suggest that social media and SEO aren’t important. They are. But dependency on any platform you can’t control is dangerous.

I like to look at businesses in pieces, so let’s consider your marketing needs. What is going to help customer acquisition and retention? What is the cost and ROI? SEO and social media are effective components of an acquisition strategy, and social media can also help with retention. Rather than thinking about which is better, think about how you can use each to support your core business.

For SEO, how are people discovering you? What questions would they ask Google that could lead them to you? Let’s say you own a car dealership and want to own “best car dealership in Minnesota.” Yes, you could go to Google Adwords and spend money on a search term. But buying your way into SEO popularity can be expensive. (And most consumers ignore obvious ads.)

Instead, consider what questions potential customers may have about, say, a specific car you sell. Win traffic by answering those questions on your site. We’ve seen clients earn hundreds of thousands of dollars of free search engine marketing by creating and owning valuable content. Google wants to reward that value, so if you build something that actually helps the end user, you will — over time — climb the ranks on the search engine’s results pages. And it will be more than worth what it cost to create that content.

Social media, on the other hand, is driven by engagement. You need to have an emotional pulse on what people care about — enough to make them spread your brand’s message. Likes, shares and comments are the by-products of an ongoing conversation. Those virtual interactions can result in real-life customers and help keep them.

Related: 6 Must-Do’s for Effective Social Media Marketing

The bottom line, Chris, is that no one tool will help you thrive. Google and Facebook can help. Email lists, apps and member communities can, too — and they’re even better, because you control them in a way you’ll never control giant platforms. But any great business must build an ecosystem that routinely engages its customers — and that should be your main focus.

Source: The Entrepreneur Magazine.

 

The Top 4 Basic SEO Principles That Increase Your Website Traffic

By Deborah Mitchell

CEO & Founder, Deborah Mitchell Media Associates.

Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with brand representatives and attend sessions to hone their online skills.

Sheryl Simonitis, vice president of marketing at Noodle, a destination education website, shared a few SEO tips that any entrepreneur can use. The startup allows parents and students to make better education decisions in an environment that is completely unbiased so that a child and parent can find the best resources for their needs. Parents need to be able to find the company in an online search, so Noodle is well versed in SEO and are always producing with the consumer in mind. This is an idea every businessperson should follow.

Related: Be Sure to Balance SEO and User Experience in Your Web Page Design

I followed up with Simonitis after the conference to find out the basic SEO principles that make a difference and increase any business’s website traffic.

  1. Keywords

When you think about creating content, know the words that people are using to search. Every page should be built around keywords that are most important to you and your company. Do your homework. When you are producing pages for your website, use the best keywords on every post.

Google helps you with your keywords. When you start to type into the search bar on Google, it gives you suggestions of popular words or phrases that people use in a search. If you want to take it one step further, you can use a tool called Google Keyword Planner that will tell you popular keywords. It will tell you true numbers of how many average monthly searches are occurring with those keywords.

  1. Image tags

People have images all over their websites, and I am always surprised when bloggers don’t identify the images. Google indexing sites need to understand what the image is and when it should be served up. You must tag your images. If there are none, Google does not know how to identify the image.

In WordPress, Yoast is a plugin that reminds you to label your images. With tags, Google will know what the image is, how to index it, where to store it and when to bring it up in a search.

Related: 7 Sources of Free High Quality Stock Images

  1. Meta description

Right below your URL on the search page is a sentence that serves as the meta description. This is an important summary that tells people what they will learn on the page. You want it to be engaging and truthful and prompt people to click and learn more. Use call-to-action words such as “learn” and “visit” to engage people and encourage them to find out why the information on your page is important to them.

  1. Backlinks

One of the things that is highly valued in SEO are backlinks. Backlinks are incoming hyperlinks from one webpage to another — in other words, people linking to your website because they found value in what you’re saying. In addition, you’ll want to include hyperlinks to give your readers more useful information and to help build relationships with other bloggers.

Make sure that the links add value to your readers’ lives. You can never have too many backlinks for an article. You will build high traffic that will help you rise up in the results.

Related: Questions you should be asking when looking at your SEO and Social Media Strategy.

These are tips you can implement with your next blog post to potentially increase your website’s traffic and gain new followers or customers. Give them a try and see what they can do for your business.

Source:The Entrepreneur Magazine.

MEDIA AND MARKETING SOLUTIONS

Coinbox provides full-service marketing communication for both on and offline content distribution and social media solutions. We take advantage of electronic, out-of-home, digital advertising and social media activation strategies to provide our clients with a wealth of professional competence in integrated media planning, consistent execution, close collaboration and innovation management garnered from over a decade top flight service offerings on premium consumer-focused media strategies.

Moreover, our cross-media optimization strategy focuses on increasing brand awareness  with an engagement for full participation despite location globally. Our strategy is billed to exposing brands in different media channels on prime platforms, mainly frequented by the target audience. Using internet plus traditional media, which perhaps enhance overall campaign metrics in the areas of increase in top-of-mind recall and aided recall; and brand attitude, along with participation and engagement, Coinbox provides synergy in reaching more of the target group.

With our consistent and integrated marketing approach, Coinbox provides a culturally appropriate media planning process that provides seamless communication, as well as help create a blue ocean opportunity that can achieve a 5-year result in 1 year for a brand, especially in a declining economy like Nigeria.

 

What do clients love about us?

Powerfully simple solutions

Exceptional client service

Measurable results

 

How Can We Help with Your Marketing Campaign?

Insight – Coinbox R&D: Client insight, consumer insight, brand insight and media insight.

Media strategy: how do we enter and contribute to the consumer’s universe whilst meeting the objectives.

Media execution/ implementation – Coinbox  Distribute: Promote, Inform & SEO, Media contacts database

Evaluation: Track, Analyze & Engage – Coinbox Heartbeat: Media monitoring & evaluation

 

 

Agency Capacity and Expertise:

Find below our Agency capacity and expertise

  1. Analysis of Market Needs, Gaps And Opportunities

2              Entry Strategies for Products And Services to Emerging And Frontier Markets

3              Profiling Online Market And Customers for Success

4 Strategic Brand Developments and Management & Product Branding and Introductory Marketing

5              Media Strategy & Planning

6              Media Buying & Compliance Management

7              Research/Business Intelligence

8              Website Visibility And Optimization On Google Search (SEO & SEM)

  • Online PR Social Media Integration And Engagement
  1. Digital Digital Media Solutions and Customer Experience Strategy Marketing Consultancy
  2. Bulk Email Services
  3. Website design and development

 

The growing attention for digital customer experience is related with several evolutions:

  • The mentioned rapidly growing use of digital channels, touch points and tools/devices by an increasingly “digital customer”.
  • The sharply heightened customer expectations that are driven by, among others, the real-time and digital experiences they enjoy in various industries and expect everywhere.
  • The increasingly complex and multi-channel behavior of today’s customer who uses multiple channels, often at the same time.

The battle for digital supremacy

Source: The Economist

America’s technological hegemony is under threat from China

“DESIGNED by Apple in California. Assembled in China”. For the past decade the words embossed on the back of iPhones have served as shorthand for the technological bargain between the world’s two biggest economies: America supplies the brains and China the brawn.

Not any more. China’s world-class tech giants, Alibaba and Tencent, have market values of around $500bn, rivalling Facebook’s. China has the largest online-payments market. Its equipment is being exported across the world. It has the fastest supercomputer. It is building the world’s most lavish quantum-computing research centre. Its forthcoming satellite-navigation system will compete with America’s GPS by 2020.

America is rattled. An investigation is under way that is expected to conclude that China’s theft of intellectual property has cost American companies around $1trn; stinging tariffs may follow. Earlier this year Congress introduced a bill to stop the government doing business with two Chinese telecoms firms, Huawei and ZTE. Eric Schmidt, the former chairman of Alphabet, Google’s parent, has warned that China will overtake America in artificial intelligence (AI) by 2025.

This week President Donald Trump abruptly blocked a $142bn hostile takeover of Qualcomm, an American chipmaker, by Broadcom, a Singapore-domiciled rival, citing national-security fears over Chinese leadership in 5G, a new wireless technology. As so often, Mr Trump has identified a genuine challenge, but is bungling the response. China’s technological rise requires a strategic answer, not a knee-jerk one.

The motherboard of all wars

To understand what America’s strategy should be, first define the problem. It is entirely natural for a continent-sized, rapidly growing economy with a culture of scientific inquiry to enjoy a technological renaissance. Already, China has one of the biggest clusters of AI scientists. It has over 800m internet users, more than any other country, which means more data on which to hone its new AI. The technological advances this brings will benefit countless people, Americans among them. For the United States to seek to keep China down merely to preserve its place in the pecking order by, say, further balkanising the internet, is a recipe for a poorer, discordant—and possibly warlike—world.

Yet it is one thing for a country to dominate televisions and toys, another the core information technologies. They are the basis for the manufacture, networking and destructive power of advanced weapons systems. More generally, they are often subject to extreme network effects, in which one winner establishes an unassailable position in each market. This means that a country may be squeezed out of vital technologies by foreign rivals pumped up by state support. In the case of China, those rivals answer to an oppressive authoritarian regime that increasingly holds itself up as an alternative to liberal democracy—particularly in its part of Asia. China insists that it wants a win-win world. America has no choice but to see Chinese technology as a means to an unwelcome end.

The question is how to respond. The most important part of the answer is to remember the reasons for America’s success in the 1950s and 1960s. Government programmes, intended to surpass the Soviet Union in space and weapons systems, galvanised investment in education, research and engineering across a broad range of technologies. This ultimately gave rise to Silicon Valley, where it was infused by a spirit of free inquiry, vigorous competition and a healthy capitalist incentive to make money. It was supercharged by an immigration system that welcomed promising minds from every corner of the planet. Sixty years after the Sputnik moment, America needs the same combination of public investment and private enterprise in pursuit of a national project.

Why use a scalpel when a hammer will do?

The other part of the answer is to update national-security safeguards for the realities of China’s potential digital threats. The remit of the Committee on Foreign Investment in the US (CFIUS), a multi-agency body charged with screening deals that affect national security, should be expanded so that minority investments in AI, say, can be scrutinised as well as outright acquisitions. Worries about a supplier of critical components do not have to result in outright bans. Britain found a creative way to mitigate some of its China-related security concerns, by using an evaluation centre with the power to dig right down into every detail of the hardware and software of the systems that Huawei supplies for the telephone network.

Set against these standards, Mr Trump falls short on every count. The Broadcom decision suggests that valid suspicion of Chinese technology is blurring into out-and-out protectionism. Broadcom is not even Chinese; the justification for blocking the deal was that it was likely to invest less in R&D than Qualcomm, letting China seize a lead in setting standards.

Mr Trump has reportedly already rejected one plan for tariffs on China to compensate for forced technology transfer but only because the amounts were too small. Were America to impose duties on Chinese consumer electronics, for example, it would harm its own prosperity without doing anything for national security. An aggressively anti-China tack has the obvious risk of a trade tit-for-tat that would leave the world’s two largest economies both worse off and also more insecure.

Mr Trump’s approach is defined only by what he can do to stifle China, not by what he can do to improve America’s prospects. His record on that score is abysmal. America’s federal-government spending on R&D was 0.6% of GDP in 2015, a third of what it was in 1964. Yet the president’s budget proposal for 2019 includes a 42.3% cut in non-defence discretionary spending by 2028, which is where funding for scientific research sits. He has made it harder for skilled immigrants to get visas to enter America. He and some of his party treat scientific evidence with contempt—specifically the science which warns of the looming threat of climate change. America is right to worry about Chinese tech. But for America to turn its back on the things that made it great is no answer.

 

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Work from home VS brick and mortar

Many people these days do not need to go to the office to get some productive work done, this is a result of the availability of computers and modems that could allow people do as much work as they would in an office right from the comfort of their homes.  As a result, workers are therefore encouraged to work from home as this will reduce cost time and resources both on the path of the employee and the employer. However, working from home comes with a lot of its own demur, human beings generally require motivation to produce result where a worker has no direct supervisor, the motivation to meet deadlines may be a herculean task. Since employers would need to be able to trust their workers to work at a high standard and finish their work on time then supervising teleworkers may even more complicated than supervising workers in the same office. Working from home has its advantages and disadvantages

THE IMPACT OF TECHNOLOGY

Technology has made life easier for the human race, lots of professions these days do not require walking into a brick and mortar office to get the desired results, a graphics designer, for example, requires the right environment to bring out his creative juice and the right environment could be his home, a beach or the garage in his grandmother’s house. If people can therefore produce the right result on their job without needing to be boxed within the four walls of an office, then working from home, no matter where this may be should definitely be encouraged. By doing so, both the employee and the employer will save cost, time and resources which will lead to higher profitability for the company. There is no doubting that times have changed the way that work was done many decades ago is different from what it takes today. Work today can be seen as   an ecosystem where all the parties contribute to the survival of the entire system without requiring much of physical contacts.

BRICK AND MORTAR ADVANTAGE

Not all professions could enjoy the luxury of working from anywhere. Some workers need to be in an environment where they get to relate with others to function properly, working in Isolation won’t do these sets of people any good. Similarly, other workers may need motivation and push to produce results, these ones too will not function well working outside of a brick and mortar. There is  no denying the fact that humans aren’t robots, we need the social interaction for our survival. We also get challenged by seeing what others are doing and what is required of us. Working from home might deter teamwork and creative work and so perhaps it may only really be suitable for people doing routine office work.

CONCLUSION

Should workers therefore be encouraged to work from home? I agree to a large extent that this should be encouraged. People should be allowed the freedom to have control on the kind of environment they work from. However, this should undoubtedly be regulated: Perhaps, a worker could be allowed to report to the office at least twice a week for social interaction and accountability purpose.

In conclusion, I believe that while many workers welcome the opportunity to go out to work, others would find the chance to work from home very convenient. Where possible, I think workers should be offered the choice, but not forced to work from home unless they desire to. As an entrepreneur , You may want to consider letting our employees work from home sometimes.

I will like to hear from you. What are your thoughts?

 

 

 

 

 

 

 

 

 

 

 

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How to find customers, generate leads and close sales in 2018

Today’s digital marketplace is all about the customer. As a business owner, you need to tap into their browsing habits, buying preferences, and search engine patterns. This will give you a window in how to market for lead generation and sale closure.

But this does not mean that the customer should completely be in control.

You can use specific marketing strategies to learn who you are targeting, how to turn them into customers, and finally, how to close a sale. This ultimately hands control back to your firm, creating a more lucrative business model in the long run. Infographic below is a guide on how to find customers, generate leads and close sales in 2018.

special thanks to Bristol strategy – www.bristolstrategy.com for the research details.


How to Attract Customers - Generate Leads - Close Sales

 

For your Digital and/or marketing consultancy, contact us today info@www.coinboxlimited.com.ng, +2349093929847, +2348180093162, +2349083345156

ABOUT COINBOX LIMITED

Coinbox Limited is a multi-dimensional Consulting Firm which provides one-stop total business development and support to our vast clientele of start-ups, Small, Medium, growing and Large Enterprises, Cooperative Societies, Groups and Associations.

We support and create ideas, we provide solutions and we create & support systems.

We are part of a strategic business alliance group that has helped develop businesses that are now publicly quoted; providing services in Management, Contract, staffing, Finance, Housing, IT at Local, National and International scale, Governments at various levels, media support and so much more.

SUMMARY OF SERVICES

 

We are a business development, solutions and support company. We generate & support business ideas that provide solutions and build and sustain systems creating long lasting, strong, sustainable, dynamic and massive organizations.

Financial Services

  • Advisory Services
  • Negotiation/structuring
  • Sourcing/project finance
  • Investment advisory
  • Cooperative

Personnel Management

     Recruitment & Background Checks

  • Orientation program training/design
  • Appraisal Systems

Real Estate Services

  • Property development
  • facility Management
  • property sales/purchases/lease
  • construction/renovations

Management Services

  • Strategic Business Review
  • Processes and Procedures Design, Review, implementation
  • Employee Reorientation
  • Team Building and bonding
  • Transition/succession planning
  • Training and development
  • Human capital function

Outsourcing

  • Personnel
  • Funding Services
  • Customer Relationship Management
  • IT Software and Hardware
  • Raw Material Input
  • Facility Management
  • Audit services

Media and Marketing Solutions

  • Marketing Consultancy
  • Product Branding and Introductory Marketing
  • Digital Media Solutions
  • Bulk Email Services
  • Websites

Project Syndication

  • Project Design and Implementation
  • Formation and Coordination of Consortia
  • Design and management of Feedback channels

Talk to us today info@www.coinboxlimited.com.ng, +2349093929847, +2348180093162, +2349083345156

The 5 Most Reliable Ways to Make Money Online

The 5 Most Reliable Ways to Make Money Online originally shared by Entrepreneur

In 1994, the internet went mainstream. This is the year the first AOL discs came out to let people “dial up” to the internet. They were everywhere. You could get them at the grocery store, and they came in the mail, but there were no Most Reliable Ways to Make Money Online. People made art out of these shiny discs. I’m not kidding.

And the way you connected to the internet back in 1994 was crazy. You put the disc in your computer and dialed the internet up on your phone line. Do you remember that sound? Screeeeeechhhh… as your phone connected into the mysterious world wide web.

At that point, most people didn’t know what the internet was or how it could be used. There was mostly a lot of talk about it being a bad influence on teenagers at the time and how it would be used for horrible things. Meanwhile, just about everyone was getting an account.

Nobody knew then that the internet would morph into the biggest information, entertainment and shopping portal ever seen in human history. But that is exactly what it’s become. And even though your Aunt Martha might tell you otherwise, there are tons of ways to make money online, at home, in your pajamas or even over-looking a beach if that is what you prefer.

 Here are five Most Reliable Ways to Make Money Online — and often a full-time living — online

1. Making money with Google Adsense.

Adsense is a program run by Google. Google acts as a broker between people who buy ads and other people’s websites. If you own the website that the ads are on, you get money when people click.

There are two types of ads you can display on your website — text-based ads and display (image) ads. What you choose to put on your site is up to you. But if you have a website that gets traffic, Adsense is a great way to monetize that traffic without having to do any ongoing work.

2. Selling other people’s products with affiliate marketing.

I’m sure you’ve seen affiliate marketing before. It’s where one person recommends someone else’s stuff and makes a commission. Affiliate marketing is a great way to learn how to market online because you can focus strictly on marketing and nothing else.

You don’t have to source any products or do any delivery. You just recommend the products, and when people click on the special link the company gives you, you make a commission on that item. Commissions range from 3 percent up to 75 percent on some items. It all depends on what you are recommending.

One thing to note: Sometimes it is tempting to only go with high percentage commission items, but I’ve found that actually going for lower commission, better-selling items often makes more money.

3. Selling ebooks on Amazon.com.

People have been selling ebooks on the internet since the early dial-up days I was talking about, but it was Amazon.com that made ebooks both popular and accessible.

One lady I know writes and publishes her own ebooks about her traveling adventures. Another gentleman, who had wanted to be an author since high school, is self-publishing his horror novels with great success.

Becoming an author on Amazon.com is pretty easy, and every time your book sells, you make money.

4. Selling your own information products.

There has long been a market for study-at-home courses. A guy I know bought a study-at-home photography course back before the internet — when it came in a box with audio tapes. But the internet has changed the nature of study-at-home. There are two factors involved in this.

First, the amount of information available today is overwhelming. So even if the info is available for free, many people will pay for you to pack it up neatly for them so they don’t have to search for it.

Second, you can now deliver information in interesting ways, like videos, how-to guides and interactive software. So if you are an expert at anything — it can be woodworking, winemaking, how to get six-pack abs, how to have great relationships or any other subject you can think of — you can often put together that information and sell it online.

5. Promoting services like coaching and consulting.

The internet has broadened the reach of coaches, consultants and people who provide services everywhere. Think of the explosion of online schooling. This is a service that used to be provided solely in a classroom or with a tutor. Now it can be provided in a virtual setting.

Whether you want to do coaching online, or just attract people to your existing local service, using online avenues for generating traffic and delivering service can net you a lot of money and dramatically increase your business.

Making money online used to be a pipe dream. But walk into any Starbucks and most days you’ll see people typing away at their computer. A good portion of them are using the the power of people working remotely, running online businesses and using their computers to generate income.

If they can do it, so can you. These five ideas are a great place to start, and the good news is you don’t have to do it on screechy dial up.

Truecaller Launches her Developer Programme in Nigeria

It took place in CcHUB, Yaba, on Thursday, 2nd November, 2017, phone directory app Truecaller Launches her Developer Programme in Nigeria, known as SDK (Software Developer Kit) programme, powered by team – Ted Nelson (Chief Commercial Officer), Priyam Bose (Director and Head of Global Developer and Startup Relations), and Kim Fai Kok (Director of Communications).

The Truecaller SDK (mobile identity solution) enables third-party app users to sign up with their Truecaller profile and also verify their phone numbers. It helps users quickly utilize their credentials to log to third-party apps and verify their phone number (if required), saving them time. Services can be used by developers to sign up, update a user’s information, or verify the user’s phone number based identity in their mobile apps through the user’s consent.

 

It’s an on boarding and verification solution that lets users sign up and register with Truecaller. It’s free for developers and existing users, and it’s permission based. Currently, the Truecaller SDK is available on Android, iOS, web platforms and can be used by any app or a website to instantly on board, auto fill user information, or verify the user’s phone number identity with the users’ consent.

 

According to Priyam Bose, he disclosed that ‘Nigeria is one of the most promising ecosystem in Africa, and that’s why we have decided to kick-off our tour in the market’. He further stated that ‘after engaging with some of the top tech startups and digital businesses in the country, we are even more convinced that Truecaller SDK will help solve many of their challenges when on boarding and verifying new users’.

It was disclosed according to Ted Nelson, as Truecaller Launches her Developer Programme in Nigeria, that out of the 150 million phone subscribers in Nigeria, million had subscribed to Truecaller. According to him, in Africa, we have 50 million registered users and this is about 20 per cent of total global Truecaller users. “Africa is growing and it is important for us, to establish our presence. To be felt in Africa, there is the need for us to understand the market and to enable us grow faster as a brand.

MAKE THE WEB WORK FOR YOU

From websites to local listings; mobile apps to social media, there are lots of ways to be found online and make the web work for you. If a website is the best fit for your goals, you’ll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.

You can see just how important it is these days to be online in order to make the web work for you. The most obvious way to “go digital” is with a website. Early websites weren’t much more than online brochures that described the who, what and where. Today’s websites can do much more. Your site can help people do research, chat with experts, read customer reviews, watch videos, buy things, track orders – and much, much more. If you decide that a website makes sense for you, the key is to think about what your site actually needs to do in order to support your business goals. We’ve got a whole lesson coming up where we’ll talk about that in detail

 

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