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Growth and Internationalization

Growth and Internationalization
Government and business leaders are worried about the effects of protectionism and trade wars. However, the current uncertain global environment has also generated opportunities for growth. Examples include new manufacturing supply chains involving Vietnam, Africa, Latin America, and other regions. To compete effectively at this new game, companies and territories should adopt an internationalization strategy. For businesses, this means more flexible, regional operational footprints. For governments, it means focusing on five key attributes of growth- enabling economy stability, tourism, services for export, good governance and digital public services.

A new model of market expansion strategy which we call INTERNATIONALIZATION is replacing the globalism of the early 2000s. This model acknowledges that the global business ecosystem now includes many small and medium sized enterprises and ambitious family businesses, often based in emerging markets, linked together by collaborative supply chains and platforms. At the same time, larger companies with established global supply chains have realized that they need to bring their operations closer to the demand they are targeting. The trade tensions of 2019 have heightened awareness of these dynamics and accelerated the business response to them.
Internationalization is paying more attention to regional opportunities, and moving activity to places businesses might not have favored in the past. To be sure, global trade will still thrive, but there will be much more regional concentration. Rather than shipping goods around the world from cheap labor hubs, companies manufacture goods for Asia customers in Asia, for European customers in Central Europe, and for North America. They develop regional footprints, sourcing from more locations.

  1. It grants a true independence from the local market business cycles
  2. Permits to access a broader market
  3. Helps to improve a general company’s image
  4. Enhances productive capacity
  5. Diminishes costs by virtue of enhancing productive efficiency
  6. More growth and profitability
This approach opens new opportunities for governments to take a fresh look at the capabilities and strengths of their industries and people, and carve out winning position for themselves as gem of trade and investment.

For businesses, a strategy based on internationalization will mean shifting supply chains to serve new consumer markets with products that are manufactured with regional suppliers, as well as being flexible enough to manage rapid changes in tariffs and other geographical shifts. The winning governments will be those that are open for business, in a way that leads companies to find them and settle into a patter – now and ideally into the future.

We offer management and career development trainings specially designed to give you an edge as an individual or organization. Contact us now to register for the best that suits you: 08140768041, 09084824985. You can also email us: info@coinboxlimited.com.ng.

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CBN wants to give you Loan

Creative Industry Funding Initiative.



It’s a new dawn for the creative industry as the Central Bank of Nigeria makes funds available for creative persons, who genuinely seek financing to grow their businesses under its Creative Industry Funding Initiative.

Just like it did to farmers under its Anchor Borrowers’ Program (ABP), where rice farmers got cheap capital to boost their production capacities, leading to Nigeria becoming one of the world’s largest producers of rice, the Central Bank of Nigeria, has launched a financing program for the creative industry in Africa’s largest economy to enhance productivity and wealth creation.

The Creative Industry

“Nigeria has the largest economy in sub-Saharan Africa and its fast-growing tech, film and fashion sectors have become a strong exporter of culture,” the British Council has said on its website.

Also, Nigeria’s culture and information minister Lai Mohammed said, “Our greatest strength lies in our creative industry, our music, and our films. That is one area we need to build on because that is one area we have a comparative advantage over many other countries.”

Nigeria’s creative industry is growing at an exponential rate with emerging talents in the fashion and film sector. But the chances of emerging from talents to creative entrepreneurs are quite slim due to the country’s harsh economic realities.

The country’s unemployment rate was at 23.1 per cent, from the previous rate of 18.8 per cent released in the third quarter of 2017, Nigeria’s National Bureau of Statistics said in December 2018.

Despite these challenges and even more, Nigeria’s creative industry is tipped to hold the key to reducing the growing unemployment rate and contribute to the nation’s economy. While the challenges are real, the opportunities in the creative industry remain limitless.

Operators in the industry might as well heave a sigh of relief as the CBN has taken it upon itself to make funds available to creative entrepreneurs to finance their dreams and grow their businesses and this loan is up to the sum of N500m.


The central bank, in collaboration with the Bankers’ Committee, as part of efforts to boost job creation in Nigeria, particularly among the youth, has developed a Creative Industry Finance Initiative (CIFI).

A circular recently published by the CBN disclosed that four key areas in the creative industry are targeted for financing under the scheme. They are fashion, information technology, movie production and music distribution. Software Engineering students can also access loan from the scheme for use in their creative ventures.

According to CBN, prospective beneficiaries are only required to prepare their business plan or statement on how much they want for their business and approach their bank for the facility.

“You can get a loan of up to N3 million as a Software Engineering Student, N30 million for Movie Production business, N500 million for Movie Distribution business,” the CBN announced.

The facility covers rental/service fees for Fashion and Information Technology business and training fees, equipment fees, and rental/service fees for Music business.

The CBN added: “Go to any bank of your choice to access the fund. Tell your bank how much you need. Your bank will discuss your request and provide you with the money.”

The maximum interest rate of nine percent per annum  (all charges inclusive) is applicable to all loans with a period for the repayment of the loan ranging from three to 10 years, depending on the segment of the business.

For software engineering student loan, it is a maximum of three years to repay a loan while it takes up to 10 years for people in movie production and distribution and also fashion, information technology and music.

CBN Requirements

Prepare your business plan or statement on how much you want
for your business.


The creative industry in Nigeria is believed to have the potential to turnaround the economy, if given the right attention as the CBN and the banks are about to do under the CIFI scheme.

Although there are no precise data on the size of the Nigerian fashion market, the apparel and footwear market in sub-Saharan Africa is estimated to be worth $31 billion with the global apparel market valued at $3 trillion.

As of 2014, the film industry was worth N853.9 billion (about $5.1 billion) making it the third most valuable film industry in the world, behind the United States and India. It contributed about 1.4 per cent to Nigeria’s economy- this was attributed to the increase in the number of quality films produced and more formal distribution methods.

How we can help you?

COINBOX LIMITED is a Management consultancy firm which commenced business in 2012 and has successfully managed many projects, alongside establishing business systems that has revived dying businesses and optimised existing ones, we have also written business plans and proposals for new or existing businesses enabling them access grants and loans locally and internationally. 

We at COINBOX are experts in writing bespoke business plans and we want to help you. Our rates are pocket friendly.

Benefits of Writing a Business Plan

A well-written business plan helps business owners get their businesses off the ground and then grow.  A business plan serves as a road map to profitability and a guide for structuring and operating the business.

Prospective investors and lenders want to know what they are getting themselves into. Just as you would want to know the specifics of a mutual fund or stock portfolio before you put down money, your investors and creditors want to know if funding your business is a sound idea.

Your bankers want to know what you will do with the money you are requesting for and see clearly how you will pay back and still remain in business and the usual instrument is a well written business plan.

It is not so easy for early investors or lenders to measure a company’s performance. There isn’t adequate financial history available about new businesses, which means that you have to provide much more information about your vision and projected revenue to help them get a full view of what you’re doing or what the business is about. This is clearly defined in your business plan.

Business plans are valuable when trying to secure startup or expansion funding. Investors want to be confident that they will see a return on their investment. A business plan is a tool that can help you prove that your company is viable and poised for future growth.



Where we come in:

-We will help in writing  bankable business plans for you with financial projections of up to 3 years and more.

-We  will support you with the necessary advice required for accessing and managing the loan


Reach out to us today: or fill your contact details below.

37A, Ramat Crescent, Ogudu GRA, Lagos.




coinboxlimited@gmail.com and bukola.oyedokun@coinboxlimited.com.ng




Insurance policies everyone must have

4 Types Of Insurance Everyone Needs

Life throws many unexpected things at all of us. While we usually can’t stop these things from occurring, we can opt to give our lives a bit of protection. Insurance is meant to give us some measure of protection, at least financially, should a disaster happen. There are numerous insurance options available and many financial experts tell us that we need to have these insurance policies in place. Yet, with so many options, it can be difficult to determine what insurance you really need. Purchasing the right insurance is always determined by your specific situation. Factors such as children, age, lifestyle and employment benefits are all points to consider when planning your insurance portfolio. (For related reading, see How Much Life Insurance Should You Carry?)

There are however, four insurances that most financial experts recommend that all of us have: life, health, auto and long-term disability. Each one of these covers a specific aspect of your life and each one is very important to your financial future.

Life Insurance

The greatest factor in having life insurance is providing for those you leave behind. This is extremely important if you have a family that is dependent on your salary to pay the bills. Industry experts suggest a life insurance policy should cover “ten times your yearly income.” This sum would provide enough money to cover existing expenses, funeral expenses and give your family a financial cushion. That cushion will help them re-group after your death.

When estimating the amount of life insurance coverage you need, remember to factor in not only funeral expenses, but also mortgage payments and living expenses such as loans, credit cards and taxes, but also child care and future college costs.

LIMRA, formerly known as the Life Insurance Marketing & Research Association, says that if the primary wage earner dies in a family with dependent children that family will only be able to cover their living expenses for a few months and four in ten would have difficulty immediately.

The two basic types of life insurance are Traditional Whole Life and Term Life. Simply explained, Whole Life is a policy you pay on until you die and Term Life is a policy for a set amount of time. You should seek the advice of a financial expert when planning your life insurance needs. There are considerable differences between the two policies. In deciding between these two, consumers should consider their age, occupation, number of dependent children and other factors to ensure they have the coverage necessary to protect their families. (For additional reading, see What To Expect When Applying For Life Insurance.)

Health Insurance

A recent Harvard study noted that statistically, “your family is just one serious illness away from bankruptcy.” They also concluded that, “62% of all personal bankruptcies in the U.S. in 2007 were caused by health problems and 78% of those filers had medical insurance at the start of their illness.”

Those numbers alone should urge you to obtain health insurance, or increase your current coverage. The key to finding adequate coverage is shopping around. While the best option and the least expensive is participating in your employer’s insurance program, many smaller businesses do not offer this benefit.

Finding affordable health insurance is difficult, particularly without an employer-sponsored program or if you have a pre-existing condition. According to the Kaiser/HRET survey, the average premium cost to the employee in an employer sponsored health care program was around $4,100. With rising co-payments, yearly deductibles and dropped coverage’s, health insurance has become a luxury less and less can afford, yet even a minimal policy is better than having no coverage. The cost for a day in the hospital can range from $985 to $2,696. Even if you have minimal coverage, it can provide some monetary benefit for your hospital stay.

As the health care debate continues in Washington, approximately 48 million Americans are without insurance coverage. Check with your employer regarding health care benefits, inquire of any occupational organizations that you belong to regarding possible group health coverage. If you are over age 50, AARP has some health insurance offers available. (To learn more, check out Buying Private Health Insurance.)

Long-Term Disability Coverage

This is the one insurance most us think we will never need, as none of us assumes we will become disabled. Yet, statistics from the Social Security Administrationshow that three in 10 workers entering the workforce will become disabled and will be unable to work before they reach the age of retirement. Of the population, 12% are currently disabled in some form and nearly 50% of those workers are in their working years.

Even those workers that have great health insurance, a nice nest egg and a good life insurance policy never prepare for the day when they might not be able to work for weeks, months or may not ever be able to return to the job. While health insurance pays for your hospitalization and medical bills, where is money coming from to pay those daily expenses that your paycheck covers? Here are a few very sobering statistics regarding disability:

  • Disability Causes Nearly 50% of all Mortgage Foreclosures, 2% are Caused by Death
  • Close to 90% of Disabling Accidents and Illnesses Are not Work Related
  • In the Last 10 Minutes, 498 Americans Became Disabled

If you are injured and off work for even three months, would you have enough in savings to cover your living expenses? Consider what you might face financially if you suffer a major medical condition such as cancer and were unable to work for over a year.

Many employers offer both short-term and long-term disability coverage as part of their benefits package. This would be the best option for securing affordable disability coverage. If they don’t, seek out a private insurer. If you aren’t sure how much coverage you need, AARP offers a very good disability insurance calculator to help you.

A policy that guarantees income replacement is the optimal policy; more usual terms are replacement of 50 to 60% of your income. The cost of disability insurance is based on many factors including age, lifestyle and health. For group or employer coverage, the average rate in 2009 was about $238 per year or approximately $5 per week. A small price to pay if you are faced with a devastating illness or injury. Disability insurance will guarantee that you will have some income when you can’t work.

Auto Insurance

There were over ten million traffic accidents in the U.S. in 2009 (latest available data) and 33,808 people died in motor vehicle crashes in those accidents, according to data released by the Fatality Analysis Reporting System (FARS). The number one cause of death for American’s between the ages of five and 34 were auto accidents. Over two million drivers and passengers received treatment in emergency rooms in 2009 and the costs of those accidents including deaths and disabling injuries was around $70 billion.

While all states do not require drivers to have auto insurance, most do have requirements regarding financial responsibility in the event of an accident. Many states do periodic random checks of drivers for proof of insurance. If you do not have coverage, the fines can vary by state and can range from the suspension of your license, to points on your driving record, to fines from $500 to $1,000.

If you drive without auto insurance and have an accident, the fines will probably be the least of your financial burden. Your car, like your home is a valuable assetyou use every day. If your car is damaged in an accident and you have no auto insurance, you will have no way to replace that vehicle unless you have a large savings account and you don’t really want to tap into that savings when auto insurance could cover the cost.

If you, a passenger or the other driver is injured in the accident, your auto insurance will pay those expenses and help guard you against any litigation that might result from the accident. Auto insurance also protects your vehicle against theft, vandalism or a natural disaster such as a tornado or other weather related incidents.

Again, as with all insurances, your individual circumstances will determine the price of your auto insurance. The best advice is to seek out several rate quotes, read the coverage provided carefully and check periodically to see if you qualify for lower rates based on age, driving record or the area where you live.

The Bottom Line

While insurance is expensive and certainly takes a chunk out of your budget, being without it could lead to financial ruin. Always check with your employer first for available coverage, as this will probably be where you will find the most economical way to of securing coverage. If your employer doesn’t offer it, obtain multiple quotes from several insurance providers. Schedule times with agents who offer coverage in multiple areas as they may have some discounts available if you purchase more than one type of coverage. (For additional reading, see Understanding Your Insurance Contract.)

The expense of not having insurance is nothing compared to the expense of living without it.

Source: investopedia


Creating products & services your customers need

Nothing is more exciting for a customer/consumer than finding a product/service they actually need. same goes for clients who come to you as a consultant and do not know how to create a product/service their proposed clients will need.

This will help you to achieve that; its called a #valuepropositioncanvas, it takes you through the process of analysing a customer needs and wants and a customers pains and desires to produce a product/service that will be a perfect fit for their customers.



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Much has been said about why you as an existing entrepreneur or a would be entrepreneur should not waste your precious time writing  a business plan, even much more has been said about how it is absolutely necessary to pen down your business plans in order to set you on a course among many other benefits.

Many authors have labeled the writing of business plan a complete waste of time, a Study in Babson College in the US revealed that in comparing some business success metrics, there were no statistical difference in success between those businesses that started with formal written plans and those without them. Do you really need a business plan?.

On the contrary, I will tell you about a conversation Alice in Wonderland had with a cat, Alice asked the cat which way she should go and the cat replied “that depends a good deal where you want to get to “and she replied “I don’t care much where and then the cat replied again” then it does not matter which way you go. I hope you can relate this story to someone who does not have a blueprint for her business; you are very much opened to chance. One thing is certain though, a great plan won’t make a lousy idea successful and a lousy plan won’t necessarily stop a great idea. In other words, it won’t hurt to write a business plan, even if at the end of the day it is not near reality, you must have had a good sense of direction and that is worth something. 5 reasons you need a business plan


If you have ever disliked the idea of writing a business plan, pay attention, you are going to like this. There are a growing number of professionals that tend to agree that a better strategy is in exploring (Market research and real life experience) and fine tuning your assumptions and realities before spending lots of time writing a plan with financial projections based on mere dreams and passion that are subject to change. Say for example, someone has a dream to bake bridal cakes and wants to be an authority in that space, she spends a year or more trying to put her dreams into a plan on paper rather than trying to know who her real target audience are, what they want, what is trending, the knowledge that can only be gotten when she gets out there. The idea here is that entrepreneurs are advised to nimble, get hands on because if you don’t, there may be a tendency to stick to a flawed concept on paper because of the time and resources put into it, without allowing market realities direct the pace. is Business plan really necessary?


However, If you require funding from investors or institutions like World Bank, ignore everything you read in the previous paragraph, you need a business plan. If 80% of businesses in Africa complained that lack of funding is the number one business challenge and there are institutions that readily give out fund, join this school of thoughts and write a very good business plan. No investor or institution will dole out cash to you without going through a business plan that will serve as a window into the future of your business, an average investor wants to know why she should part with her cash and invest in your business rather than leave the money in the bank.

I don’t know about you but I like to always determine what my next line of action would be and a good business plan will help assess future opportunities and spell out the course of action to commit to after all other options have been marginalized to help the business align to just the important activities with milestone attached to each activity to help measure results. Ever heard of Sean Hackney? A guy who wrote a business plan to persuade a soft drink company to hire him, the plan was so good, he got an advice to start the business on his own and that company today is worth millions of dollars with the product being the number two energy drink in bars and nightclubs across America. Research has shown that writing a business plan increases the chance that you will go into the business. 5 reasons you need a business plan


Entrepreneurs however are expected to walk the walk while talking the talk, it is always advisable to be flexible, don’t stay stuck just because the business plan says to go in a certain direction. That a business plan is necessary for your company is entirely up to you, My Job has being to take you down both roads, and whether the plan will further help the performance of the business is also entirely up to you too. Accountability, planning, viability and communication are necessary business plan tools that can help you get funded and give you a sense of direction, they should never be ignored, it is also advisable to make changes where and when necessary as a business plan it not an end in itself.


PS : I have written business plans for clients that have helped them secure loans and grants from investors and recognized institutions, in cases of funding, you can never go wrong writing a great business plan.




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Preparing an executive summary page for your business plan

Writing a business plan is now being considered by some groups as an outdated activity. This is especially with the advent of new modes of business presentation like the Business Model Canvas (BMC).

But I would rather see it as not outdated but a reassignment of the need for a business plan to be more important now than ever before but at the same time not need to go straight into preparing it. This is because we are in the information age and information even as young as 12 months old is already outdated in a lot of places. This is the age of innovation and dynamism where you either innovate or relocate to the stone age.

In a standard business creation process, one would roll out as below

  1. Business ideation: here you brainstorm and search for business ideas and look out for that eureka moment. Also, you meet with various groups at various events tinkling with your business ideas and generating new ones. Finally you trim down your by now many ideas to about the top 5 workable ones to move to the next level.
  2. Business modelling: This is where you create a business model around each idea using a BUSINESS MODEL CANVAS – BMC and prioritize them from the one with highest return on value (ROV) to the least. this does not necessarily mean that all the ideas will not be implemented, it just helps you focus on which is priority and act accordingly. This is also the stage at which the ideas are tested for workability and the most workable and effective of them is taken to the market.
  3. business plan: This is the third stage before access to market and/or finance of the idea. Here you have prioritised your ideas and tested same and decided on the one to start with. This is the one(s) you now write a business plan for. this business plan is a long term view (3-20 years) of the business with a defined strategy for implementation taking the BMC into consideration.

In writing your business plan, the first page is usually the executive summary.

this page is to be prepared last but comes first in the final document. this is because it is the document that like introduces us to the entire project and it is usually like a 2-3 page summary of the entire project stating the key information so the Executive (financier or partner) can decide whether to go on and read the rest of the document, get more references or jettison the project at that point.

It is always good to keep the language here simple and concise, no unnecessary technicalities keep to the primary elements as all other issues will be dealt with in-depth further into the document.

In your executive summary, you are expected to state

  • your brief history
  • your mission
  • your vision
  • your value proposition
  • your target market
  • your product/service list
  • your unique selling proposition
  • your market entry model
  • market/customer relationship model
  • and other executive matters: these are key issues like; who owns the business, what is the ownership structure (current and proposed), capital requirement (and structure), payback, ROI, key business margins and exit strategy.

finally, you close stating why it is key to join your business train to achieve your defined purpose and reiterate whats in it for the target reading audience.

With this your executive summary is complete.

Ayo is a management and business development consultant, a business startup coach, trainer, microfinance expert and marketing consultalt.

He can be reached on social media at @ayoemakhiomhe or via email – emakhiomheayo@yahoo.com






Coinbox Limited is a multi-dimensional consulting firm with specialty in the following areas

  • Management consultancy
  • Business development
  • Human resources
  • Training and development
  • Financial advisory
  • Media and marketing
  • Real estate and
  • Cooperative services

We have a goal to provide empowerment through value adding services and products for our vast clientele.

We are goal oriented and celebrate output not inputs; results not efforts.

We are young, intelligent, growing, aggressive, dynamic and innovative. We belong to the millennial age and work at being ahead of our peers.

To meet up our growth needs and stay ahead, we have new projects across our defined business areas and therefore seek qualified individuals to join our internship system.

Our interns have the advantage of developing knowledge in our business areas and growing expertise if converted to full employment.



The person should be young, educated, intelligent, dynamic, entrepreneurial, innovative and hands on. Previous work experience is not mandatory but will be an added advantage.

Our ideal person must be ready to engage in marketing activities both on the field and online.

The ideal person should not be a person satisfied with a desk job.

The ideal person should be interested in a future in consulting and business management.



A graduate from any recognised university of a minimum of second class upper CPGA, a second degree is an added advantage.



Qualified applicants only should send their resume having their picture & social media handles on it to recruitment@coinboxlimited.com.ng. Email subject should be COINBOX INTERN. Body of mail should be an application for internship.

Application closes Monday, August 6, 2018 by noon.

The internship is for a period of 3 months.

call 09093929847 (or send whatsapp messages) for inquiries



Business Model Canvass (BMC) case study


I live in a gated community in Lagos state, Nigeria. A Street shares the dividing wall with my estate and traverses the entire length which is well over one kilometer long. This street is the focus of my discourse.

We have various businesses along this street and as a business consultant, I observe and even transact with many of them on a regular basis. Narrowing my outlook, on this street, we have three businesses located at three different locations on the street selling cement. All three do retail; that is you can buy even just 1 bag from them, all three are on the street directly, all three are semi-educated women, all three have stands of about the same size and seem to buy from the same supplier. Having bought from all three at different and various instances, all three usually sell at about the same price and all three have about 2-3 people at every point in time running the shop. Note that all three businesses are profitable but one is more profitable than the other and that is the question of the BMC.

I have deliberately monitored these businesses over the last two years to come up with this analogy and I have been transacting with them for longer as I also engage in real estate development and construction services.


I will call them SHOP A, SHOP B and SHOP C. In analogy;


When you get to this shop, they welcome you in anticipation, like you came to buy everything on ground, negotiate price with you, exchange your requested quantity for your cash (the business is cash only in this shop) and bid you farewell. Note that this has been the trend here for each time I have been there.


When you get here, they also greet you with great enthusiasm and state clearly to you that they usually sell in bulk quantity and let you know how good that is for you as you will get discounts and free delivery. If you decide to leave as you are not that category of customer then they call you back and deal like SHOP A. But at some time, I engaged the lady in shop B in a conversation asking why this ‘bulk’ business, when you can just sell and move on? She said that the effort to sell one bag is same for 100 bags and so is the logistics but the returns are not same because selling at that quantity gives her income from the seller and manufacturer but based on the location that kind of sales is very slow and killing the business and she does not want to move so just switches to the model of SHOP A whenever the opportunity arises. She usually ends up doing more sales than shop A because of her dual customer segments (retail and wholesale) and she has slowly made a name for her place in the locality that if you need to buy your cement in bulk, she is the go to dealer, but as a residential area, not many people buy there in bulk on a regular basis. She accepts cash and bank transfers as modes of payment and offers delivery.


In this shop, once you get there, they also welcome you very pleasantly and immediately tells you how happy they are to have you stating how important your business is to them. They ask you what you want to buy and go ahead to offer free consultancy based on what you asked for, that is, if it’s a bag of cement, they ask why and confirms if it will be enough for what you want to do. If you don’t need as much as a bag, they will actually offer to sell only half a bag to you. If it seems you don’t know the exact quantity you need, they will offer to send a technical person with you to go to your site to confirm exactly what you need and ensure you are buying the right thing for the right purpose. In addition, they state that they offer many other related products like sand, gravel, interlocking blocks and all with free delivery at a certain quantity of orders and the technicians/experts to do the job for you in case you need that too. Also, they take payments in cash, cheques and POS. Sales in cheque is delivered once the cheque clears. On leaving, they collect your contact details promising to keep in touch (which they do) and that you don’t need to come back for your next order, reason is because they give you their card that you can call and they will deliver to your location anywhere in the country and at any quantity.

What shop C did was to now form alliances with key partners along the construction materials value chain and have agreements on services and supplies for which they make money at every point in time and make referrals to each other.

These are three business in the same location running same business with same staff strength and same business size and probably same capital but Shop C sells many times more than the other two as she gets supplies in large quantities from the manufacturer on a daily basis while it’s not so for the others.

What has stood SHOP C out so far is their business model for both internal and external operations having identified and connected all the major building blocks of their BMC.


Ayo Emakhiomhe, @ayoemakhiomhe, emakhiomheayo@yahoo.com



How to find customers, generate leads and close sales in 2018

Today’s digital marketplace is all about the customer. As a business owner, you need to tap into their browsing habits, buying preferences, and search engine patterns. This will give you a window in how to market for lead generation and sale closure.

But this does not mean that the customer should completely be in control.

You can use specific marketing strategies to learn who you are targeting, how to turn them into customers, and finally, how to close a sale. This ultimately hands control back to your firm, creating a more lucrative business model in the long run. Infographic below is a guide on how to find customers, generate leads and close sales in 2018.

special thanks to Bristol strategy – www.bristolstrategy.com for the research details.

How to Attract Customers - Generate Leads - Close Sales


For your Digital and/or marketing consultancy, contact us today info@www.coinboxlimited.com.ng, +2349093929847, +2348180093162, +2349083345156


Coinbox Limited is a multi-dimensional Consulting Firm which provides one-stop total business development and support to our vast clientele of start-ups, Small, Medium, growing and Large Enterprises, Cooperative Societies, Groups and Associations.

We support and create ideas, we provide solutions and we create & support systems.

We are part of a strategic business alliance group that has helped develop businesses that are now publicly quoted; providing services in Management, Contract, staffing, Finance, Housing, IT at Local, National and International scale, Governments at various levels, media support and so much more.



We are a business development, solutions and support company. We generate & support business ideas that provide solutions and build and sustain systems creating long lasting, strong, sustainable, dynamic and massive organizations.

Financial Services

  • Advisory Services
  • Negotiation/structuring
  • Sourcing/project finance
  • Investment advisory
  • Cooperative

Personnel Management

     Recruitment & Background Checks

  • Orientation program training/design
  • Appraisal Systems

Real Estate Services

  • Property development
  • facility Management
  • property sales/purchases/lease
  • construction/renovations

Management Services

  • Strategic Business Review
  • Processes and Procedures Design, Review, implementation
  • Employee Reorientation
  • Team Building and bonding
  • Transition/succession planning
  • Training and development
  • Human capital function


  • Personnel
  • Funding Services
  • Customer Relationship Management
  • IT Software and Hardware
  • Raw Material Input
  • Facility Management
  • Audit services

Media and Marketing Solutions

  • Marketing Consultancy
  • Product Branding and Introductory Marketing
  • Digital Media Solutions
  • Bulk Email Services
  • Websites

Project Syndication

  • Project Design and Implementation
  • Formation and Coordination of Consortia
  • Design and management of Feedback channels

Talk to us today info@www.coinboxlimited.com.ng, +2349093929847, +2348180093162, +2349083345156